Starting My Company. Mistake 9.

Starting a business can not be as hard as people say.

… guess what — it really is.

And no, I don’t want to sound like, you know, I am one of those guys that work so much. Noup. Not at all. I just want you to understand that when you are starting a business and you start it alone or with a co-founder(s), there is no one else you can count on. What I mean is that when there is a slight issue or a big problem with:

1. Your website
2. Your sales
3. Your marketing campaigns
4. Your payments
5. Anything else

… it will be you that will have to fix it. This is completely not the case when you work in an organization and you can always forward that problematic e-mail or some task to the people above you. It’s just not.

So my lesson here is one that you have already heard before — get ready to work countless hours because believe it or not, sometimes even straightforward things like purchasing stickers to give away at an event, for example, can take you 2 days of pretty intense communication between you and the printing company(guess why I am using this example?).

Again, as Steve Jobs once said:

Many people say you have to have a lot of passion for what you are doing… and it’s totally true… and the reason is because it’s so hard that if you don’t any rational person will give up.

Well said, Mr. Jobs. Well said!